The Racy Gossip Girl Ad was released to herald the beginning of this popular soap that begins its third season on September 1, 2009. The plot of this series revolves around the life of young adult socialites who belong to the elite society. They attend a private school and experience everything from teenage dangers to drug addiction, sex to relationships in the fast lane. These young adults live and grow in the Upper East Side of New York. The series comprises of twelve main characters and the story weaves around their lives. The cast and crew of this series are young, sassy, and filled with talent. Gossip girl has received top ratings and rave reviews from fans since it started in September of 2007. This series is based on the book written by Cecily von Ziegesar. An unknown character, voiced by Kristen Bell, narrates each episode of

The high school characters who attend private school are Serena van der Woodsen played by Blake Lively, Blair Waldorf played by Leighton Meeseter, Dan Humphrey enacted by Penn Badgley, Nate Archibald played by Chace Crawford, Jenny Humphrey played by Taylor Momsen, Chuck Bass enacted by Ed Westwick and Vanessa Abrams played by Jessica Szohr. These characters form the main cast that appears in almost all the episodes. Since it became a huge hit, the creators of this series decided to launch an ad that would grab the entire spotlight. They succeeded in doing so by displaying ads that featured the cast of Gossip Girl in a raunchy act. This ad indeed grabbed attentions and made everyone sit up and take notice of it.

Parents and certain social groups opposed this ad to be a bad effect on young children and youngsters alike. The posters that were displayed had abbreviations of an obscene slang term. Critics and newspapers have termed this ad campaign as nasty, inappropriate and a nightmare to every parent. Creators of this series have taken this effort of revealing a racy ad campaign because the third season of this series is launching in September and they are striving to get as much publicity as possible. The racy ads have created a curiosity among fans and TV watchers alike. These ads feature the main cast members comprising of Blake Lively, , Chace Crawford, Ed Westeick and Penn Badgely in steamy action. Many have the opinion that it is merely an attempt to grab attention and attract more viewers. While others have raised an opposition that it is the wrong approach. There has been a mixed opinion about these ads. Some think that they are edgy, racy and fun, while others think that it is tasteless and an inappropriate way to grab attention.

It is not the first time that promos of television series have gotten people talking. There have been several issues and Gossip Girl ad campaign is the latest. Members of the Parents Television Council have raised opposition against the racy ad campaign and have the opinion that it undermines the positive values that parents are trying to instill in their children. However, the racy Gossip Girl ad campaign is everywhere without a pause and seems to be grabbing the entire spotlight.

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